Your Very Own
Marketing Growth Team
We understand that can be tough.
It takes strategy. It takes planning. It takes execution and maintenance.
It's even tougher now with the Coronavirus pandemic taken the world by storm and countless industries all over the world are being affected. Most countries including Australia expect the Coronavirus pandemic to lead to an economic downturn. As a result, companies are trying to cut the costs as much as possible and lowering marketing costs sounds like a great idea for them. Unfortunately, that’s not the case at all.
Is It A Good Idea to Cut Down Marketing Costs?
Absolutely not! Even if things are getting tough and sales are low, the reality is that marketing is the main way to push sales onward and bring in more exposure. So, if you cut down marketing costs, for example, you’re basically cutting the only thing that would keep your company afloat.
You can’t generate ongoing sales unless you have a well-established presence. And you can’t just rely on customers who already know who you are, nor prospective customers to be able to find you online. Sure, a few might do that, but overall you will be losing a lot of sales.
Why Should You Invest In Marketing?
The main reason you want to invest in marketing despite any possible economic downturn is that people still need services and products in your industry, and this is the right time to showcase yourself as the right solution. When other companies try to deal with the lower amount of sales by cutting marketing costs, you’re getting more exposure and creating a competitive advantage.
You can utilize your investment in marketing to better engage your customers, assess their needs and learn about their concerns and how you can assist them (especially during this challenging time). It delivers the best of both worlds. You even get the opportunity to inspire customers and show them that you are offering the best value for money.
Investing in the creation of a sales funnel is a very good idea. It can prevent any possible financial issues within your business and can keep you afloat even in dire situations like the coronavirus lockdowns happening all over the world.
How Will Investment In Marketing Benefits Your Business?
A lot of business owners view marketing as an expense and they are right if marketing is NOT done right.
Marketing is not something that offers immediate results, it is, however, an important investment in the future of your business. And if it’s done right, it will help you bring in more profitability for your business.
So the question is, HOW do you maximise exposure with every dollar you spend to generate enough leads and sales to sustain your business in the long run?
What you want to do is to set up things like up an evergreen automated system – like a Marketing And Sales Funnel and initially invest in paid traffic to build your own audience and a group of followers. This is smart to leverage. You are essentially making money from other people’s audiences. Create that, and when you have enough followers, you won’t need to pay Facebook or Google every time you have a new offer or need people to see your offer. Instead, you will spend less on marketing and still get a lot more leads than before.
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Start Hiring And Build Your Own Team
Sure you can start hiring. But the problem with this option is 1) the hiring and onboarding in itself take a long time, 2) most business owners are great at their core business but have no experience with digital marketing and to learn to do this themselves also takes too long. It's the time that as a business owner—you just can’t spare.
To ensure that you have the right talent for your current and future business requirements, the person you hire needs to skilled in all these areas:
Quality assurance specialist
Apps and automation expert
Sure you can create multiple positions required for the different skill sets, but as a small business, this option may end up wasting a lot of time and money hiring the wrong skillsets.
And of course, there is always the fear that after having invested all the time and money onboarding, training for the right fit to role, you lose them.
For some businesses, this may sound like a great idea because it is an affordable way to get things done. However, off-shore hiring has its own challenges. Lack of domain knowledge, language barrier, slow turnaround, timezone differences, loss of business knowledge are just some examples of issues with offshore hiring.
In our experience, to make off-shoring work, businesses need to have a good understanding of the ins and outs of marketing as well as having clearly defined business goals. They will also need to invest time in coordinating and monitoring tasks and managing off-shore staff. Often the time and costs associated with the coordination role aren't considered in the decision-making process and as a result, the off-shoring option becomes a hindrance than a help.
That's where we come in.
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There’s a new way to get your own instant digital marketing team in just 3 simple steps.
Instant marketing team (designer, developer, copywriter, ads manager, strategist, & more...). No hiring drama, no interviews, no HR.
Unlimited tasks & projects completed per month by your marketing team.
You’re in the driver’s seat: You select the tasks you need to prioritise, then sit back and watch them get done.
We do all the work, you own it all (landing pages, emails, ads—all of it).
No contracts—just upgrade, downgrade, pause, or cancel at any time.
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Tailored To Your Business Goals
You tell us your goals for the next 12 Months, 2 or 3 Years. We will work with you to prioritise these into actionable, trackable and measurable outcomes (landing page, funnel, ads, etc).
Here are some examples of goals you may want to achieve for your business.
Whatever your goals may be. Tell us, then sit back, and we will get you there.
Done-For-You Digital Marketing Services
"We help business owners like you squeeze more hours out of your day by taking care of your digital marketing projects for you."
Below are a few examples of the digital marketing tasks we can get done for you.
And so much more.